Tampa dma cable penetration

June 16, at For example, the Tampa area scored last in the housing category. The difference is striking, considering that Miami and Tampa have at least some similar characteristics. Tips and Trends You Need to Know: The category showing the most growth among the top 10 Spanish Language advertisers was Satellite TV providers. On one level, it could be surprising that a Florida market has the highest DVR penetration--which differs from usage levels, of course--since the warm weather might encourage people to spend more time outside rather than in watching TV.